Did you know that, by the end of the year, the average age of Royal Brunei’s fleet will be 2 years old or less? Or that Royal Brunei are the lead agency for marketing Brunei as a tourist destination? Or that the first female captain in Asia is Bruneian?
These and more were some of the facts revealed by Karam Chand during his talk with BBBF Members. With a domestic population of just over 400,000, the airline has and will continue to announce new destinations, particularly geared to growing its market for inbound passengers. Focus will be differentiating themselves through service, selling themselves as a “Stylish, 4-star airline with best-in-class service”. A rebranding of interiors, uniforms and in-flight entertainment services offered, as well as access to a new SkyLounge and codesharing with 9 other airlines.
Some lively Q&A followed, with one particularly interesting explanation of how RB approach potential new markets. Competition in the airline industry is “hotting up”, particularly thanks to new air carriers as well as Low-Cost Carriers being established, and it is more difficult than before to service many routes profitably. As an example, 30 carriers compete for Australia-London routes.
A final flourish from Karam was to invite student members of the audience interested in a career with RB to tour their facility in future.