Bandar Seri Begawan – The Britain Brunei Business Forum (BBBF) hosted an exclusive afternoon tea event on Wednesday, 22 May 2024 for its members to meet Mr Tom Richards, Commercial Lead for Export/International B2B Sales and Ms Firoza Kholwadia, Senior Business Manager – International at Waitrose & Partners. Attendees had the chance to hear about the brand’s journey and strategic initiatives in the region.

The event held at Laksamana College of Business, offered a unique opportunity for local business leaders to engage with representatives from the prestigious British brand, known for its 120-year history and significant regional growth.

Pg Aki Ismasufian bin Pg Hj Ibrahim, Chair of the BBBF in a statement delivered by Dr Siva Subramaniam, Executive Committee Member of BBBF and also COO and Deputy Principal at Laksamana College of Business said, “BBBF is honoured to organise this event for our members to meet representatives from Waitrose & Partners, a brand synonymous with quality and heritage. This event marks an important step in fostering closer business ties amongst our members and for Waitrose & Partners to understand the dynamics of our local retail market.

I extend my deepest gratitude to the British High Commission in Brunei Darussalam and Laksamana College of Business for their invaluable support in collaborating with Britain Brunei Business Forum in bringing this event to the local business community.”

The afternoon concluded with a networking session, where attendees had the opportunity to discuss in depth with the visiting delegation and partake in a delightful Afternoon Tea featuring Waitrose products available in Brunei Darussalam, prepared by the Chefs and students of The Culinary School, Laksamana College of Business.